CHAPTER 1

The Social, Digital, and Mobile Landscape

Let’s Look at the Social/Digital Landscape

Why is this topic important? Because billions of people use social/digital media each day. This is how we communicate, share, review, and vent. It is now the digital fabric of our lives.

To fully understand and appreciate social/digital media, we need to understand how prevalent it has become and who is using the platforms.

Worldwide, there are over two billion people who use social media.

According to the PEW Internet Research Project, 76 percent of online adults use social networking sites (PewResearchCenter 2015).

The PEW data also shows, “The growing ubiquity of cell phones, especially the rise of smartphones, has made social networking just a finger ...

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