CHAPTER 4

Why This Book Is Necessary

The Evidence

Why is this book necessary you ask? Because we have seen everything from fake reviews online, to overzealous tweets and posts that cross into unethical territory, to people at businesses and organizations not knowing they are even required by the Federal Trade Commission to disclose relationships with employers when posting about their products or services. I am still shocked that nearly every business I visit, whether for-profit, nonprofit, higher education or faith based, does not know that they are required to have a social media policy and train their employees in social media ethics.

Over the last few years, I have been gathering examples that demonstrate how not to use social media; many ...

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