CHAPTER 6

The Federal Trade Commission Steps In

The Federal Trade Commission (FTC) has given you a gift. When was the last time a government agency gave you a gift? Now this gift does not come in a wrapped package with a ribbon, but it is just as valuable because it could protect your reputation, your job, and the reputation of your business or organization.

First, let us start with a message from the FTC.

In an effort to avoid deceptive practices, the FTC issued important “guidelines” regarding disclosure, primarily related to online advertising. These guidelines were updated in 2011 and again in 2013, renaming it .com Disclosures: How to Make Effective Disclosures in Digital Advertising. According to the FTC, “.com Disclosures focuses on the ...

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