How to Create a Social Media Policy

What to Consider

Every business needs to have a social media policy to help guide staff and other stakeholders through the ethical standards your organization wants to uphold.

Did you fully understand that? Let me repeat it: According to the Federal Trade Commission, “Every business needs to have a social media policy.”

Before doing so, it is important to think about what you want to accomplish and discuss some important questions.

Creating a social media ethics policy and guidelines should not be a year-long project, nor should it result in a 300-page document. I have created policies multiple times. The key is getting the right stakeholders in the room, agreeing on what is most important, and understanding ...

Get Social Media Ethics Made Easy now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.