CHAPTER 7

How to Create a Social Media Policy

What to Consider

Every business needs to have a social media policy to help guide staff and other stakeholders through the ethical standards your organization wants to uphold.

Did you fully understand that? Let me repeat it: According to the Federal Trade Commission, “Every business needs to have a social media policy.”

Before doing so, it is important to think about what you want to accomplish and discuss some important questions.

Creating a social media ethics policy and guidelines should not be a year-long project, nor should it result in a 300-page document. I have created policies multiple times. The key is getting the right stakeholders in the room, agreeing on what is most important, and understanding ...

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