CHAPTER 10

Emerging / Future Issues

 

The Big Emerging Issues

There are many issues affecting marketing and consumers in the field of emerging media; some of the most important are given below:

 

    •  Consumer privacy

    •  Mobile tracking of consumer locations

    •  Marketers collecting and selling consumer data that end up in the hands of data brokers

    •  Social media disclosure by businesses

    •  Businesses suing consumers after they post negative social media posts about their consumer experience

 

Consumer Privacy

This is a topic that is changing so rapidly we almost need to check Google News daily to stay up to date with the latest developments.

As The Wall Street Journal (WSJ) reports, “Companies today are increasingly tying people’s ...

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