CHAPTER 11

What You Can Do to Make a Difference?

Pause Before You Post!

This sounds simplistic, but it is the best piece of advice I can give: Pause before you post.

Every post demonstrates you as a brand, your professionalism, your values, and your ethics.

If someone shows pictures boozing at a party, that is their brand. If you work for a business or organization and you do undercover posts on behalf of the business without disclosing your relationship with the business, you have demonstrated your ethics. If you are unhappy about a product or service and post a rant that goes far beyond the facts, you are misusing the gift of social media platforms.

We are in an era when we can share, review, ask questions about products and services like never ...

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