December 2019
Intermediate to advanced
648 pages
18h 55m
German
book
Social Media Marketing – Praxishandbuch für Twitter, Facebook, Instagram & Co., 5th Edition
by Corina Pahrmann, Katja Kupka
Content preview from Social Media Marketing – Praxishandbuch für Twitter, Facebook, Instagram & Co., 5th EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Inhalt
1Eine Einführung in Social Media Marketing
Welche Social-Media-Plattformen sind am wichtigsten?
Welche Unternehmen nutzen Social Media und wofür?
Die Mechanismen von Social Media
Was ist Social Media Marketing?
Mit Social Media Marketing durchstarten
Ziele und Zielgruppen in Social Media
Erfolgsmessung im Social Media Marketing
Social Media nachhaltig im Unternehmen verankern
Mehr Besucher auf Ihre Website bringen
Weshalb ist Social Media Marketing anders?
Social Media Marketing: kostengünstige Ergänzung zum traditionellen Marketing mit hohem Nutzwert
Warum ist Social Media Marketing so wichtig?
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.