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Social Media Marketing – Praxishandbuch für Twitter, Facebook, Instagram & Co., 5th Edition
book

Social Media Marketing – Praxishandbuch für Twitter, Facebook, Instagram & Co., 5th Edition

by Corina Pahrmann, Katja Kupka
December 2019
Intermediate to advanced
648 pages
18h 55m
German
dpunkt
Content preview from Social Media Marketing – Praxishandbuch für Twitter, Facebook, Instagram & Co., 5th Edition

Einleitung

Wie oft haben Sie sich bereits gefragt, ob Sie nicht endlich einsteigen sollten – und für Ihr kleines Ladengeschäft einen Instagram-Account anlegen, mit LinkedIn nach Absolventen für Ihre Forschungsabteilung suchen oder per WhatsApp für Ihre Kunden erreichbar sein sollten? Oder ob Sie Ihre einst angelegte Facebook-Präsenz evaluieren, auf Kundenbewertungen reagieren oder all die spannenden Geschichten aus Ihrer Produktionshalle auf YouTube erzählen sollten?

Social Media Marketing gilt längst als fester Bestandteil erfolgreicher Marketingstrategien, und jedes noch so kleine Unternehmen, jeder Verein, jede Institution – ja sogar eine Behörde wie die Polizei – setzt sich regelmäßig damit auseinander, wie die eigene Branche, Technologie ...

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Publisher Resources

ISBN: 9781098123840