In This Chapter
You've created a spiffy Facebook Page, added a couple of bells and whistles, posted regularly to your Timeline, responded to comments, and recruited Likes. One of your goals was probably to drive more traffic to your website. But how do you calculate the fruits of your efforts? Almost all analytical packages provide this information — typically, in a section called Referrers or Traffic Sources.
In this chapter, we show you some ways to measure the effectiveness of your Facebook presence using Facebook's own analytics package, called Insights. For more information on Facebook for marketing, see Book V.
If you've enabled Google Analytics for your website, you can find more about incorporating Facebook metrics in Chapter 1 of this minibook.
Facebook offers four forms of analytics, which it calls Insights: