IN THIS CHAPTER
Building business with music on Spotify
Topping off a rich-media blog with Tumblr
Vying for video with Vimeo and Periscope
New social media channels and apps seem to spring up faster than weeds. Minor channels may burst on the scene and die quickly, or grow up to become the next blockbuster innovation in social marketing. In this chapter, we look at some of the mid-size social media channels.
These channels aren’t quite large enough to justify their own chapters yet, but their user bases qualify them as reaching more than niche markets, discussed in Chapter 1 of this minibook. You may have heard of some of them; others may elicit the reaction, “I don’t have a clue.”
Take a look to see whether any of them make sense for your business. With adroit marketing, you can gain an edge in brand visibility and reach, long before the channel becomes crowded with marketing copycats. In particular, if you’re looking for younger audiences, you can establish your social credibility by being there first.
Consider each of these minor-league social media channels through the lens of your ...