January 2016
Intermediate to advanced
126 pages
3h 35m
English
Content preview from Social Media Marketing
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APAC. See Asia-Pacific Region
Argumentation, 29–30
ASEAN. See Association of Southeast Asian Nations
Asia-Pacific Region (APAC), 80
Association of Southeast Asian Nations (ASEAN), 80
Behavior and customer citizenship, 14
Being responsive, 52
Blogs, 24–25
Brands, 61–64
CGA. See Consumer-generated ads
Co-creation for others, 14–15
Co-creation for use, 14–15
Collaborative behaviors, 32–44
Communicating factor, 70
Community development, 38–39
Connecting factor, 70–71
Consumer
attitude in CGC, 31–32
co-creation for others, 14–15
co-creation for use, 14–15
definition, 7–8
production process, 15
trust, 58–59
Consumer-created information, 52
Consumer engagement, 48–50
Consumer-generated ads (CGA), 61
Consumer-generated content (CGC)
best practices, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.