February 2012
Beginner
288 pages
6h 11m
English
About the Authors
Mike Proulx has spent the last 16 years working at various digital media and high-tech companies on the agency-side, client-side, and as an entrepreneur. His love of technology started when he was introduced to computers as a fourth grader in 1982 learning to program BASIC on a Radio Shack® TRS-80™.
Mike’s career has constantly found him at the center of early and radical shifts in the media landscape. In 1996, Mike helped launch an online search engine at a company that had been focused on CD-ROMs. In 2000, he oversaw the development of then-nascent rich media websites for the entertainment industry. And in 2007, Mike was working in social media well before it became a part of our common lexicon.
At Hill Holliday, Mike oversees digital strategy and social media for the agency’s roster of clients with an eye toward interconnecting media channels. Turning media on its side to create new experiences fascinates Mike. His passion for Web plus TV convergence led him to conceive, produce, direct, and cohost Hill Holliday’s TVnext summit in January of 2011. A frequent speaker, Mike has also contributed to a number of publications, including BusinessWeek.
Mike’s client experience spans an extremely diverse set of vertical industries, including brands such as Warner Brothers, Columbia Tri-Star, AMC, IBM, Chili’s, CVS/pharmacy, Novartis, Cigna, Dunkin’ Donuts, Major League Baseball, TJ Maxx, Marshalls, and HomeGoods.
Mike earned his Bachelor of Science degree in Business ...
