Chapter Two
Fine-tune your quest – Improve your frame
Chapter 1 gave you ideas to develop a basic frame. Now, let’s look at how to improve it.
Statistician George Box famously said, ‘all models are wrong, but some are useful’. What he meant was that a model is, by design, a simplification of reality. Useful models, then, are useful simplifications: they only retain what’s critical, omitting everything else.
Think of your frame as a model. Instead of capturing everything about your problem, a judicious frame balances simplicity and accuracy. When developing your frame, your job is to make things as simple as possible, but no simpler. Following ...
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