Chapter 10. The Human Factor
THERE ARE ONLY THREE THINGS NEEDED FOR INNOVATION: a method (such as the three steps provided here), an organization that promotes and takes advantage of innovative concepts (as will be discussed in Chapter 11), and the people to do the innovating.
People drive innovation, whether it is based on process or on culture. And, while the three steps described here can be applied by almost anyone, they and every other approach to innovation will yield greater success when the people using them are themselves more innovative. But, that having been said, there are two types of innovation, and the people needed for each are different.
We tend to thing of innovation as BIG, operating on a grand scale and changing markets, leapfrogging ...
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