Chapter 26. The Media—Designing Visual Support

Tom Mucciolo

In this chapter

Bringing Your Story to Life

“Image is everything,” “Seeing is believing,” “You oughtta be in pictures”—you’ve heard it all before. Well, the look and feel of your visuals will certainly make a difference in your business presentations; you just want to make sure the difference is positive.

For instance, I can look at any presentation and within the first three visuals, I can tell how bad or good the presentation will be, just from a media viewpoint. Want the truth? In most cases, the visuals are pretty bad. Is it that people just don’t get it? ...

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