Chapter 27. The Mechanics of Form—Developing External Presentation Skills

Tom Mucciolo

In this chapter

Understanding the Outside

“It’s not what you say, it’s how you say it!” We’ve all heard that before. And it’s especially true when making a presentation.

A study of intimate relationships found that 55% of everything you say is what you look like when you say it. Another 38% is how you actually deliver the information. And only 7% is what you say. Only 7%! You might say this is a measurement derived from personal relationships and not business ones. I say our personal and business lives are so interrelated that it’s hard to separate them. To ...

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