About the Author
John L. Viescas is an independent database consultant with more than 50 years of experience. He began his career as a systems analyst, designing large database applications for IBM mainframe systems. He spent 6 years at Applied Data Research in Dallas, Texas, where he directed a staff of more than 30 people and was responsible for research, product development, and customer support of database products for IBM mainframe computers. While working at Applied Data Research, John completed a degree in business finance at the University of Texas at Dallas, graduating cum laude.
John joined Tandem Computers, Inc., in 1988, where he was responsible for the development and implementation of database marketing programs in Tandem’s U.S. ...
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