Chapter 7
Upper Management: Using Shop Manager to Run Your Etsy Store
IN THIS CHAPTER
Getting around the Shop Manager
Locating shop-related tools
Accessing shop settings
Exploring other sales channels
In Chapter 2, we mention that Etsy has two main sets of screens for managing your account. One set contains features and settings that pertain to you and your shopping preferences, and the other has tools to manage your Etsy shop. Well, in this chapter, you explore the second set of tools, collectively called the Shop Manager.
The Shop Manager is where you, well, manage your shop. You use it to create and administer listings, exchange messages with other Etsy users, and oversee orders and shipping. Shop Manager also has tools to help you become a star seller, track and analyze shop statistics, handle shop finances, market and promote your shop, find third-party tools to streamline your business practices, and interact with the Etsy community. Finally, you can change shop settings and set up new sales channels from within Shop Manager.
The next several chapters show you how to use many ...
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