book

Starting Data Analytics with Generative AI and Python

Name: Starting Data Analytics with Generative AI and Python
ISBN: 9781633437210

by Marian Siwiak, Artur Guja, Marlena Siwiak

November 2024

Beginner to intermediate

360 pages

12h 4m

English

Manning Publications

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copyright
dedication
contents
foreword
preface
acknowledgments
about this book
Who should read this bookHow to read this bookThe business data used in the bookAbout the codeliveBook discussion forum
about the authors
about the cover illustration
1 Introduction to the use of generative AI in data analytics
1.1 Inherent limitations of generative AI models1.2 The role of generative AIs in data analytics1.2.1 Generative AI in the data analytics flow1.2.2 The complementarity of language models and other data analytics tools1.2.3 Limits of generative AIs’ ability to automate and streamline data analytics processes1.3 Getting started with generative AIs for data analytics1.3.1 Web interface1.3.2 Beware of tokens1.3.3 Accessing and using the API1.3.4 Third-party integrations of generative AI models1.3.5 Running LLMs locally1.3.6 Best practices and tips for successful generative AI implementationSummary

2 Using generative AI to ensure sufficient data quality
2.1 On a whimsy of fortune2.2 A note on best practices2.3 Getting started2.4 Quality assessment structure2.4.1 Data cleaning steps2.4.2 Exploratory data analysis elements2.5 Data cleaning2.5.1 Removing duplicates2.5.2 Handling missing values2.5.3 Correcting data entry errors2.5.4 Data validation2.6 Exploratory data analysis2.6.1 Reviewing score distribution2.6.2 Time series exploration2.6.3 Mysterious variable investigation2.6.4 Harmonizing dataSummary
3 Descriptive analysis and statistical inference supported by generative AI
3.1 Research questions3.2 Analysis design3.3 Descriptive data analysis3.3.1 Popularity of product categories3.3.2 Performance of products in their categories and regions3.3.3 Review scores distribution3.3.4 Order status3.4 Inferential analysis3.4.1 Before you begin3.4.2 Relationship between product attributes and shipping costs3.4.3 Relationship between product, transaction, shipping attributes, and the review score3.4.4 Differences in sales performance and customer satisfaction between sellersSummary
4 Using generative AI for result interpretations
4.1 Problem definition4.2 Popularity of product categories4.3 Performance of products in their categories and regions4.4 Review scores distribution analysis4.5 Order status4.6 Relationship between product attributes and the shipping costs4.7 Relationship between product, transaction, shipping attributes, and the review score4.8 Differences in sales performance and customer satisfaction between sellersSummary
5 Basic text mining using generative AI
5.1 Text mining in the era of generative AI5.1.1 Generative AI is a game changer5.1.2 Beware of AI intimidation5.1.3 Unpacking the constraints5.2 Preparing for analysis5.2.1 Data quality5.2.2 Customer feedback preparation example5.3 Frequency analysis5.3.1 What can we learn from frequency analysis of customer reviews?5.3.2 Direct frequency analysis with generative AI5.3.3 Uploading a data file to ChatGPT for frequency analysis5.3.4 Extracting the most common words5.3.5 Extracting the most common phrases5.3.6 Understanding the output5.4 Co-occurrence analysis5.4.1 What can we learn from co-occurrence analysis?5.4.2 Co-occurrence analysis in practice5.4.3 Understanding the output5.5 Keyword search5.5.1 What can we learn from keyword search?5.5.2 Generating keywords with generative AI5.5.3 Generating keywords in practice5.5.4 Searching for keywords5.5.5 Improving keyword search5.5.6 Comparing generative AIs: Code snippets for positive review searches5.5.7 Seeking analytical inspiration5.6 Dictionary-based methods5.6.1 What can we learn from dictionary-based methods?5.6.2 Finding resources5.6.3 Interpreting resources5.6.4 Adapting the code to chosen resources5.6.5 Improving dictionary-based searchSummary
6 Advanced text mining with generative AI
6.1 Review analysis6.2 Sentiment analysis6.2.1 What can you learn from sentiment analysis?6.2.2 Direct sentiment analysis with generative AIs6.2.3 Sentiment analysis with generative AI’s API6.2.4 Sentiment analysis with machine learning6.2.5 Sentiment analysis with a suboptimal model6.2.6 Sentiment analysis on translated inputs6.2.7 Sentiment analysis with multilingual models6.2.8 Sentiment analysis with zero-shot learning models6.2.9 Comparing results of advanced sentiment analysis6.3 Text summarization6.3.1 How can you benefit from text summarization?6.3.2 How can generative AI help in text summarization?6.3.3 Summarizing text with ChatGPT6.3.4 Summarizing text with dedicated libraries6.3.5 Topic modelingSummary
7 Scaling and performance optimization
7.1 Performance measurement7.1.1 Execution time7.1.2 Throughput7.1.3 Resource utilization7.2 Improving code performance7.2.1 Optimizing code7.2.2 Scaling code7.3 Cloud-based deployment7.3.1 What is cloud computing?7.3.2 Moving your code to the cloud7.4 Code conversionSummary
8 Risk, mitigation, and tradeoffs
8.1 The risks of GenAI, in context8.2 General best practices8.2.1 AI use policy8.2.2 Encouraging transparency and accountability8.2.3 Educating stakeholders8.2.4 Validating model outputs with expert knowledge8.3 AI delusion and hallucination risks8.4 Mitigating misinterpretation and miscommunication risks8.4.1 Ensuring contextual understanding8.4.2 Tailoring model prompts and iterative query refinement8.4.3 Implementing post-processing techniques8.4.4 Implementing best practices for clearly communicating results8.4.5 Establishing a feedback loop8.5 Model bias and fairness risks8.5.1 Recognizing and identifying bias in model outputs8.5.2 Applying bias detection and mitigation techniques8.5.3 Encouraging diversity and ethical use of generative AIs8.5.4 Continuously monitoring and updating models8.6 Privacy and security risks8.6.1 Identifying sensitive data8.6.2 Data anonymization and pseudonymization8.6.3 Social engineering and phishing8.6.4 Compliance with data protection regulations8.6.5 Regular security audits and assessments8.6.6 Employee training and awareness8.7 Legal and compliance risks8.7.1 Understanding applicable regulations8.7.2 Intellectual property and licensing8.7.3 Transparency and explainability8.7.4 Establishing a compliance framework8.7.5 Regularly reviewing and updating compliance practices8.8 Emergent risks8.8.1 Rogue models8.8.2 Vulnerable crown jewels8.8.3 Unknown unknownsSummary
appendix A Specifying multiple DataFrames to ChatGPT v4
A.1 Conversation recorded on April 1, 2023
appendix B On debugging ChatGPT’s code
B.1 Conversation recorded on April 3, 2023
appendix C On laziness and human errors
C.1 Conversation recorded on April 7, 2023
index

Content preview from Starting Data Analytics with Generative AI and Python

preface

Put yourself in a position where you get a new analytical question from a business stakeholder. If it’s a question you’ve answered umpteen times already, you should focus on streamlining your analytics or utilizing some business intelligence tool to automate the required report generation. But what if you’re hearing the question for the first time? Where do you start?

In the constantly evolving world of data analytics, the emergence of generative AI, and especially its language-oriented incarnation of large language models (LLMs), has brought forth a new era of powerful tools and techniques we can leverage in the field. This should be no surprise, as these models have, in a very short time, found uses in practically every niche of ...

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Starting Data Analytics with Generative AI and Python

by Marian Siwiak, Artur Guja, Marlena Siwiak

preface

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.