Chapter 18 Inference for Counts

Online Marketing Allows a Retailer to Customize Sales Pitches.

In place of a generic storefront, Web sites can tailor the merchandise they offer to specific customers. The better the retailer knows its customers, the more it can specialize its offerings. If you regularly buy music from a Web site, the next time you visit, you’ll see songs related to your prior purchases. And if you’ve been spending a lot, the retailer will offer you high-end products, hoping to get your attention ...

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