January 2017
Beginner
882 pages
203h 41m
English
In the previous analytics example, either channel and status are independent or they are not. If the test rejects H0, the alternative hypothesis does not specify how the proportions differ from independence. Rejecting H0 implies only that some difference from independence exists, but the test does not specify how the data deviate from H0. The generality of Ha is good in the sense that the test detects any sort of deviation from independence. For example, managers in this example don’t have to specify how the loan status might differ among the three channels; the test detects any difference among the rates.
This generality comes at a cost. The chi-squared test cannot match the power of a more specific test. ...