Statistics in Action Case: Analyzing Experiments

Businesses have learned to customize their offerings to suit local markets. Retailers risk losing sales if they try to stock every store exactly the same, but managing every product differently complicates decisions.1 An effective way to determine whether customization is necessary is to conduct an experiment. The main objective of the experiment in this case study is to determine whether there’s an interaction between geographic location and the product choices. An interaction suggests that ...

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