CHAPTER 3

Making this Book Work for You

This book is designed to be of practical assistance, rather than as a posy bit of management speak from a couple of university dons who’ve never left the campus in their lives.

We believe this book is full of useful questions, examples, tips, and hints, but even generically it cannot by, any definition, be comprehensive. If you have differing thoughts, try them. If you learn of other approaches elsewhere, try them too. Business is not logical because if the world was logical your business would already exist as someone else’s. Likewise, business is not linear, that is, a business doesn’t necessarily go the route intended or indeed in any predetermined direction.

Within this book, we have tried to create ...

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