CHAPTER 4

Start Now

In this book we challenge you a lot and do our best to trigger your curiosity and make you think what if I tried…? And then we encourage you to follow on with action. No doubt you will have thought about some of these things before, maybe in isolation. Our aim here is to nudge you into reviewing each of these areas with a fresh pair of eyes, to first free up some resources and free up some positive energy, before embarking on growth projects that will no doubt consume energy. Your commitment to a fresh perspective followed by real immediate action is critical.

So here are two questions:

Q1: Can you identify what your greatest asset is?

Q2: What is the biggest challenge your business is experiencing (whether associated with ...

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