Stop—What If…It’s the Product?
Wait. Don’t skip this section because you think you are a service, not a product. Does a restaurant, for instance, have product issues? Maybe you specialize in steak—surely that’s your product and if you offer too many or too few choices that may be your “product” issue. Alongside steak, do you offer too many or too few alternatives? Are the vegetarian choices obvious? Does the menu need a complete overhaul? Would a new restaurant name, or a new theme, or simply redecoration help?
Having some of these thoughts in your head will help you as you go through these pages—and don’t think because you run a landscape business and not a restaurant they don’t apply either. Or to you, if you are a firm of architects, ...
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