Stop—What If…It’s the Customers?
While growing up, one of us worked in an old-fashioned ironmongers’ store. It was a lot easier to keep the shelves stocked without customers; it was easier to keep the floors clean without customers and, at the end of the day, adding up the money in the tills was foreshortened without customers.
QED, customers are the root of all evil.
No, they really are. Look at most small business failures. They typically fail because they run out of money. Why? Because their customers haven’t paid them. Start-ups fail through lack of customers, but bigger companies fail because of them. There is an old adage that “any customer is a good customer”—but that’s baloney! It might have been true at the ironmongers that ...
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