Do your customers only buy from you because of the price? If the answer to that is yes, then we suggest you stop trading now, fold the tent, and go and find something else to do with your time and energy for the rest of your life. Unless, of course, you are using price intentionally and for a limited period to gain market share. Should that limited time have expired by now? Sure, the price has to be in the ballpark—and some ballparks are extremely narrow, but we really hope your customers are buying because your product or service is better, your supply is more secure, faster, and delivered free, and your credit terms are better (careful with that one), because you have a great relationship and you actually ...
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