CHAPTER 11

Stop—What If…You Do Something Different?

There is that wonderful classic tale of a couple of U.S. tourists who, whilst driving their hire car are lost in the back roads of Ireland, so they stop to ask a local farmer for directions. He tells them: “If you want to go to there, I wouldn’t start from here.” Likewise the same might apply to your business. It might not be the business you wanted. You might have inherited the family business but rather than work it, you would prefer to be a rocket scientist. It might be your business has become a lifestyle business and that you’ve had enough. Or that you set up a landscape gardening business to use some of your creativity and now all you seem to do is repetitive lawn-mowing contracts. Or ...

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