CHAPTER 14

Change: How about…the Product?

Product Changes

Be open to change. Just because you (or your industry) has always done it this way doesn’t make it right, today. Or maybe is it done some other way elsewhere? In our steak restaurant we cook out back on electric. Meanwhile in Argentina they’d cook out front on charcoal. Who’s right? More importantly, be curious. What if you stopped doing it the way you’ve always done it? Can you try it differently and be inundated with a following of new customers?

Or imagine for a moment you own a chain of delis. Your specialty is cheese and you have large refrigerated display cases full of cheeses for your staff to cut portions off for customers. You encourage your staff to discuss the various flavors ...

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