CHAPTER 15

Change: How about…the Customers?

Organic Growth

A minority of you will say “No, Hookskys are not the answer to my question” as either you started from scratch or picked up an early-stage company and over many long years, through good times and not so good, have gently grown your business to what it is today. You aren’t into this disruptive game—there’s no Thomas Edison or Henry Ford in either yours’ or your corporate’s DNA. Instead your “x” is on Organic Beach.

There’s nothing wrong with this approach—it’s invariably how almost anyone in private health or professional practice as examples ply their trade and grow their business. With the amount of red tape out there and which is seemingly added to on a daily basis, we truly respect ...

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