Change: How about…the Price Model?
Subscription?
Have you noticed that the most expensive (hidden) element of your cost structure is probably the cost of customer acquisition, that is, the cost of getting new customers or getting existing customers to come back and spend again. Here are a few pointers to what you might do:
• Increase the price point.
• Increase the amount of money each customer spends at each transaction (volume of purchases).
• Increase the frequency of purchase (every week, every month).
• Make it easier to stay buying from you longer (before they go looking elsewhere).
Each of these levers, either applied individually or in combination, will vastly improve the returns you get from the dollars you spend to win ...
Get Stop, Change, Grow now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
