CHAPTER 20

To Grow from Here Try This

Have You Banked the Resources from STOP?

There are three reasons why growth is illusive for Plateau Businesses. The first reason is the lack of resources, which the first two sections of the book so far have been dedicated to. There’s literally thousands of tactics you can deploy to grow your business. Hundreds of books, websites, and blogs are dedicated to this topic. You’re probably already familiar with many of them. However, for Plateau Businesses, those tactics are mostly redundant as those tactics are resource hungry—like money and energy— that is, until you’ve recovered and banked time, money, resources, energy, and focus from our earlier Stop initiatives. The second reason is beautifully explained ...

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