Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations

INDEX

NUMERICS

20 Master Plots and How to Build Them, 126

A

Abela, Andrew, 248

aboutlearning.com, 111, 248

acts of story

Confrontation, 124–125, 139, 143

Resolution, 125–135, 139

Setup, 124, 139, 143

Adobe Photoshop, 208

Advanced Presentations by Design: Creating Communication that Drives Action, 248

AlertNet, 80–81

Alice's Adventures in Wonderland, 28–29

Allende, Isabel, 245

alternative scenarios, 77, 80–88, 143

Anatomy of Story, The, 125, 250

Apple iPhone, 45, 156

Applied Imagination: Principles and Procedures of Creative Problem-Solving, 199

Aristotle, 122–123, 130, 232

Art of the Long View, The, 80

associations, 152, 207

Audience row, Visual Story Maps, 13, 16–17

audiences

categorizing, 108–109

convincing, 94–107

involvement, 22–31

planning for different, 93–95

primary, 102

secondary, 102

test, 213, 239

writing for, 215

B

Beautiful Evidence, 21, 249

believability, 153

Benefits Management: Delivering Value from IS & IT Investments, 41, 250

Bob example. See What a Difference a Day Can Make example

Bonaparte, Napoleon, 108, 197

Booker, Christopher, 126–133, 251

Boulgarides, James, 112, 251

brainstorming, 23, 52–55

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, 250

Butler, Jill, 249

C

Carroll, Lewis, 28

CAST (Content, Audience, Story, and Tell) process

examples, 25–28, 42–43, 232–241

overview, 12

Visual Story Map, 12–21

casts of characters, 154–155

Caterpillar, 156

cause and effect, 70–75, 137, 142, 228

change

Elements of Change matrix, ...