Concepts of Customer Event Histories
Survival of your customer or patron base is important
for any business to not only stay solvent but also to grow and expand.
There are two facets to the analytics that we’ll use to solve
the senior executive’s question. The analytic method is termed
survival mining. So, what is survival mining? Survival mining can
be classified as the cross between survival analysis and data mining.
Figure 3.1 Survival Mining Example depicts this
concept with a brief set of categories for each.
Figure 3.1 Survival Mining Example
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Statistical methods
for censored, time-to-event data
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Knowledge discovery in opportunistic ... |
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