Strategic Analytics and SAS

How to Set Up Survival Data Prep for Survival Mining

The data for the example use case in this chapter contains a technology retail snapshot of 105,295 business-to-business customers that have purchased from this retailer from different purchase channels: 1) from an authorized reseller only, 2) direct only from the retailer, and 3) both direct and from an authorized reseller partner. The customer attributes for this use case are listed in Business Customer Attributes.

Table 3.1 Business Customer Attributes

Name	Type	Length	Label
start_date	Date	8	Year date of first purchase.
ending_date	Date	8	Last known year date of last purchase.
customer	Character	1	A=New Acquisition, C=Churn (no purch), ...