Predicting Customer Probability of Revenue Risk

Using the equation above, let’s prepare the data set and explore how we can answer the high-level questions asked at the beginning of this section. Use Case 2 Steps shows the steps and the rationale that we’ll need to complete this use case exercise.
Table 3.2 Use Case 2 Steps
Step
Process Step Description
Brief Rationale
1
Open SAS Enterprise Guide and begin a new process flow by selecting New Project when the Welcome to Enterprise Guide window appears. Open a Program window and enter code from chapter 3 folder called ”Customer Prrep.sas”. Run this code and observe the output.
Start a new Enterprise Guide project. Code to prepare Customers data set for survival data mining. ...

Get Strategic Analytics and SAS now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.