Strategic Brand Management, Fourth Edition

B

• Back-to-basics strategy, 463, 465, 470

• Balachander, Subramaniam, 342

• Barich, Howard, 340

• Barone, Michael J., 440

• Barwise, Patrick, 342, 504–505

• Baskin, Jonathan, 44

• Bedbury, Scott, 66, 283

• Behavior. See Consumer behavior

• Behavioral loyalty, 92, 318

• Behavioral segmentation, 51–52

• Beliefs, 314–315

• Ben & Jerry’s, 387

• Benetton, 134

• Betty Crocker, 131

• Beverage category hierarchy, 82

• Bhat, Subodh, 429

• Bic, 427

• Bickart, B. A., 440

• Billabong, 412

• Billboards and posters, 201–202

• Blattberg, Robert C., 107

• Blind testing research studies, 336

• Blogs, 24, 533–534

• Blue Moon, 237

• Blurring, 144

• BMW, 63, 93, 370, 462

• Body Shop, 49

• Boeing, 10

• Boloco, 390–391

• Bonfire of the Brands (Boorman), 44

• Bonnaroo Music and Arts Festival, 8–9

• Boorman, Neil, 44

• Boush, D. ...