Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program, 4th Edition

Index

A

A/B split, 75, 264

Aa.com, 505

AAdvantage, 169

Abacus Alliance, 130–131, 339

Abandoned cart e-mail, 427

Accuracy, 268–269

Acquisitions by customer, 77–78

ACS. See American Community Survey (ACS)

Active customers, 429

Acxiom, 523, 524

Ad formats on mobile devices, 388

Address

change-of-, 72–73

for direct mail, 72–73

e-mail, acquiring, 82–83

national change of, 72–73

types of, 74–75

Address element correction (AEC), 73

Advance delivery messages, 266–267

Advertising, 21–22

AEC. See Address element correction (AEC)

Affiliates, 136

Affirmative consent, 81

Affluence, 160–161

Age-and-income-based list segmentation, 466

Air Canada, 275

Airline passengers, customer segmentation of, 239

Airlines, 275–276

Alamo, 22

Allant, 524

Alterian, 523

Amazon, ...