8. Made in the Future1: Shapeways’ Manufacturing Model
1Made in Future is the tagline featured in Shapeways’ packaging of delivered goods.
What is common among a father making a replacement for a broken part in his kid’s stroller, a woman starting a co-created toys’ business, a neuroscientist turning a magnetic resonance imaging (MRI) brain scan into an earring and Victoria’s Secret garment design team? They are all customers of Shapeways. Peter Weijmarshausen, co-founder and CEO of Shapeways, figured out the potential of 3D printing for manufacturing and pitched it to Philips’ Lifestyle Incubator back in 2009. The technology already existed, as well as creative people skilled in computer-aided design who could leverage it, so Shapeways set out ...
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