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Strategic Innovation: The Definitive Guide to Outlier Strategies by Michael Gibbert, Liisa VÄlikangas

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13. TaskRabbit: Hop Online and Pull a Rabbit out of Your Service Network

On a cold night in 2008, when 28-year-old Leah Busque and her husband Kevin ran out of dog food for their Labrador retriever Kobe, an idea was born. Leah and Kevin were on their way to dine out, when they realized Kobe’s dinner was not ready. There was no way to contact anybody else to get it for him too. That made Leah thinking, “Wouldn’t the world be a better place if there was a platform for contacting people to help you run your errands?” A few months later, Leah quit her engineering job at IBM to focus on creating a viable solution to this problem. Runmyerrand Inc, later known as TaskRabbit,1 was thus born in September 2008. It was the first location viable, two-way ...

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