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Strategic Innovation: The Definitive Guide to Outlier Strategies by Michael Gibbert, Liisa VÄlikangas

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15. Microtask: Extreme Approach to Digital Work, Two-Second Tasks at a Time

During his whole life, Ville Miettinen has been an entrepreneur founding software ventures. A programmer since he was a toddler, Ville is a “hacker at heart” who likes to capture the world in photographs while he travels. This passion led him to becoming a semi-professional photographer and surprisingly to the idea underlying Microtask. As told1 by Ville Miettinen, the first version of Microtask’s technology platform was inspired by a problem of photo tagging. Miettinen had returned from a trip to South America and realized he would enjoy having the hundreds of thousands of photographs that he shot classified according to their content. Soon, he understood that it was ...

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