CHAPTER 7

Strategic Alternative Generation and Evaluation

All managers are decision makers and problem solvers. Sometimes problems arise that require immediate responses. In these situations, experience is helpful because managers often have to rely on their instincts and judgments, and these things improve with experience. However, many of the decisions managers have to make or problems they have to solve have one of two characteristics which mean that a more reasoned (and less hasty) approach is needed: they are either recurring or they are more or less permanently embedded in the organization. For example, if there is an oxygen leak on one of the unit wards, then there is not much time to contemplate alternate courses of action or protocol ...

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