Strategic Management,1/e

CONTENTS

Preface

About the Author

1. Introduction to Business Policy and Strategic Management

Strategy Show: Mindtree—Right Things the Right Way

1.1. Evolution of Strategic Management as a Discipline

1.2. Concepts of Strategy and Business Policy

1.3. Meaning and Nature of Strategic Management

1.4. Importance and Relevance of Strategy

1.5. Characteristics of Strategic Management and Strategy Absence

1.6. Role of the Strategist-Strategic Management Professionals

1.7. Conceptual Framework of Strategic Management

1.8. Some Theories Used in Strategic Management

1.9. Tools and Techniques in Strategic Management

1.10. Forerunners of Strategy in Business Management

Summary

Questions for Discussion

Exercises for Understanding

Project for Insights

Strategy ...