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Strategic Managerial Accounting – A Primer for the IT Professional by Gopal Saxena

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CHAPTER 7

Measuring Company Performance and Survivability in the Online Environment

What’s measured improves.

—Peter F. Drucker

The last few years have seen a phenomenal rise in the number of Internet companies prompting the Economist, in 2011, to talk about “another digital gold rush” as “Internet companies are booming again.”1 This has been accompanied by (and is probably a result of) the feverish growth and adoption of a host of disruptive technologies like cloud computing, mobile computing, mobile banking and payment systems, e-commerce, and business process management (BPM) that are transforming the way we interact and do business. From e-commerce giants such as Amazon and Alibaba, to platform aggregators such as Uber and Kickstarter; from ...

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