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Strategic Market Management, 10th Edition
book

Strategic Market Management, 10th Edition

by David A. Aaker
October 2013
Intermediate to advanced
336 pages
12h 33m
English
Wiley
Content preview from Strategic Market Management, 10th Edition

There is a tide in the affairs of men,Which, taken at the flood, leads on to fortune;Omitted, all the voyage of their lifeIs bound in shallows and in miseries.On such a full sea are we now afloat,And we must take the current when it serves,Or lose our ventures.—William Shakespeare, from Julius Caesar

VICE PRESIDENT&EXECUTIVE PUBLISHER George Hoffman
SENIOR EDITOR Franny Kelly
PROJECT EDITOR Brian Baker
EDITORIAL ASSISTANT Jacqueline Hughes
DIRECTOR OF MARKETING Amy Scholz
SENIOR MARKETING MANAGER Kelly Simmons
MARKETING ASSISTANT Marissa Carroll
DESIGN DIRECTOR Harry Nolan
SENIOR DESIGNER Maureen Eide
PRODUCT DESIGNER Allison Morris
SENIOR PRODUCTION MANAGER Janis Soo
ASSOCIATE PRODUCTION MANAGER Joel Balbin
PRODUCTION EDITOR Eugenia Lee
COVER DESIGNER Kenji Ngieng
COVER PHOTO © Mimo Khair Photography/Getty Images

This book was set in 10/12 New Caledonia by Thomson Digital and printed and bound by Edwards Brothers Malloy. The cover was printed by Edwards Brothers Malloy.

This book is printed on acid-free paper.

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Publisher Resources

ISBN: 9781118582862