October 2013
Intermediate to advanced
336 pages
12h 33m
English
Content preview from Strategic Market Management, 10th Edition
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STRATEGY DEVELOPMENT: A DISCUSSION AGENDA
Customer Analysis
- What are the major segments?
- What are their motivations and unmet needs?
Competitor Analysis
- Who are the existing and potential competitors? What strategic groups can be identified?
- What are their sales, share, and profits? What are the growth trends?
- What are their strengths, weaknesses, and strategies?
Market/Submarket Analysis
- How attractive is the market or industry and its submarkets? What are the forces reducing profitability in the market, entry and exit barriers, growth projections, cost structures, and profitability prospects?
- What are the alternative distribution channels and their relative strengths?
- What industry trends and emerging submarkets are significant to strategy?
- What are the current and future key success factors?
- What are the strategic uncertainties and information need areas?
Environmental Analysis
- What are the technological, consumer, and governmental/economic forces and trends that will affect strategy?
- What are the major strategic uncertainties and information-need areas?
- What scenarios can be conceived?
Internal Analysis
- What are our strategy, performance, points of differentiation, strengths, weaknesses, strategy problems, and culture?
- What threats and opportunities exist?
Strategy Development
- What are the target segments? What is the product scope?
- What value propositions will ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.