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Strategic Marketing Planning for the Small to Medium Sized Business by David Anderson

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From the Author

Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan often is the underlying cause.

Marketing a business in today’s extremely competitive marketplace is difficult, at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.

Based on 30 years of experience in domestic and international business-to-business and consumer marketing, this book is an excellent marketing development ...

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