Strategic Marketing Planning for the Small to Medium Sized Business

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Contents

Acknowledgments

From the Author

How to Use This Manual

1: Marketing Theory: Real Life

2: Doing Your Homework

3: Competing Effectively

4: Identifying Marketplace Trends

5: The Marketing Plan

6: Common Ways to Send a Message to Your Market

7: A Working Model

8: Bringing the Total Plan Together

Conclusion

Announcing the Business Expert Press Digital Library

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