Tracking your competitive position
Big will not beat small anymore. It will be the fast beating the slow.
Rupert Murdoch
You need to set out your firm’s competitive position and pinpoint your competitive advantage – for each main business segment. You should track it over time – and do likewise for each of your main competitors.
This applies whether yours is an established business or a startup.
Competitive position in an established business
In Part 1, you identified the key factors needed for success in your main business segments over the next few years. And you rated each by level of importance – or, if you were mathematically inclined, with a percentage weighting.
How does your firm rate against each of those success factors?
How do ...
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