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Strategy Plain and Simple
book

Strategy Plain and Simple

by Vaughan Evans
January 2018
Beginner to intermediate
152 pages
2h 57m
English
FT Publishing International
Content preview from Strategy Plain and Simple

Tracking your competitive position

Big will not beat small anymore. It will be the fast beating the slow.

Rupert Murdoch

You need to set out your firm’s competitive position and pinpoint your competitive advantage – for each main business segment. You should track it over time – and do likewise for each of your main competitors.

This applies whether yours is an established business or a startup.

Competitive position in an established business

In Part 1, you identified the key factors needed for success in your main business segments over the next few years. And you rated each by level of importance – or, if you were mathematically inclined, with a percentage weighting.

How does your firm rate against each of those success factors?

How do ...

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Publisher Resources

ISBN: 9781292218151