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Strategy Plain and Simple
book

Strategy Plain and Simple

by Vaughan Evans
January 2018
Beginner to intermediate
152 pages
2h 57m
English
FT Publishing International
Content preview from Strategy Plain and Simple

1

Understanding the market

Understanding the market

Time spent on reconnaissance is seldom wasted.

Military maxim

The market lies at the bedrock of strategy. A strategy that is built upon a solid understanding of the market is like a house built on a concrete foundation.

A strategy that is premised on how wonderful your business offering is, and hang the market, is like a house built on sand. It will be washed away.

To paraphrase the famous military maxim, time spent on understanding the market is seldom wasted.

There are two sides of the market that need to be tackled: demand and supply.

The supply side ...

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Publisher Resources

ISBN: 9781292218151